1. Identify at least two different possible target markets for the Gizmo. How would the marketing strategy differ for each target market? How would the pricing strategy change and the volume sold? Identify the supply chain implications for each target market.

Orange Company was based out of Southern California and was doing remarkably well considering that only 10 years earlier the company had been merely a hobby for SamWilkerson. Sam was fascinated by taking apart computers, adding memory, then putting them back together. He never expected that his weekend hobby would turn into one of the highest earning computer companies in the world. The company’s relaxed atmosphere encouraged creativity and product innovation. The developers were never afraid to try something new. In fact, it was one of these highly experimental projects that led to their newest product: a smart phone that can do it all—
simultaneously surf the Internet, text message, do voice recognition note taking, play music and movies, while still maintaining superior functioning for making telephone calls. With no buttons to get in the way, only a touch screen, it was unlike anything seen on the market.