2. How is logistics related to the marketing effort? Be sure to discuss customer service/ customer satisfaction,
Question:
2. How is logistics related to the marketing effort? Be sure to discuss customer service/
customer satisfaction, integration of efforts, and cost and performance outputs.
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Related Book For
Fundamentals Of Logistics Management
ISBN: 98357
1st Edition
Authors: Douglas M. Lambert , David B. Grant , James R. Stock
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