2. Identify ways a company can move from a commodity position to one of a cost and/or...
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2. Identify ways a company can move from a ‘‘commodity’’ position to one of a cost and/or value advantage. Is a commodity position always bad and how can companies differentiate themselves in this position?
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Supply Chain Management A Global Perspective
ISBN: 9780470141175
1st Edition
Authors: Nada R. Sanders
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