3. Identify a sustainability strategy at a company where you are a consumer. Does green marketing appeal
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3. Identify a sustainability strategy at a company where you are a consumer. Does
‘‘green’’ marketing appeal to you? Does this depend upon your assessment of the company’s actual versus advertised sustainability performance?
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Related Book For
Supply Chain Management A Global Perspective
ISBN: 9780470141175
1st Edition
Authors: Nada R. Sanders
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