Discuss the role of the CRM system in enhancing the firm's competitiveness.

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Supply Chain Logistics Management

ISBN: 9780072351002

1st Edition

Authors: Donald Bowersox, David Closs, M. Bixby Cooper

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Question Posted: May 15, 2024 09:00 AM

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Discuss the role of the CRM system in enhancing the firm's competitiveness.

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1 Customer Insights and Understanding CRM systems capture and consolidate customer data from various touchpoints including interactions transactions d...View the full answer

Supply Chain Logistics Management

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