What is segmenting customers and why is it perhaps the most important activity in CRM? What do

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What is “segmenting customers” and why is it perhaps the most important activity in CRM? What do firms typically do with the segments of customers?

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Principles of Supply Chain Management A Balanced Approach

ISBN: 978-1337406499

5th edition

Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong

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Question Posted: Oct 02, 2018 01:13 PM

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What is segmenting customers, and why is it perhaps the most important activity in CRM?
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What is segmenting customers and why is it perhaps the most important activity in CRM? What do

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Companies group customers in varieties of ways so that specialized commu...View the full answer

Principles of Supply Chain Management A Balanced Approach

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