When a service competes using a cost leadership strategy, does this mean the service is low quality?

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When a service competes using a cost leadership strategy, does this mean the service is low quality? Explain.

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Principles of Supply Chain Management A Balanced Approach

ISBN: 978-1285428314

4th edition

Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong

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Question Posted: May 08, 2017 11:56 AM

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When a service competes using a cost leadership strategy, does this mean the service is low quality?

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No Using a cost leadership strategy often requires a large ...View the full answer

Principles of Supply Chain Management A Balanced Approach

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