A large, European white goods manufacturer is considering expanding its operations to China using a range of
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A large, European white goods manufacturer is considering expanding its operations to China using a range of products, localizing some to suit the specific needs of the Chinese market. All localization work is carried out in China. Note that localization generally relates to elements of a product rather than the entire product. What sort of distribution network should this company use?
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Supply Chain Management Strategy Planning And Operation
ISBN: 9781292257891
7th Global Edition
Authors: Sunil Chopra
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