To attempt to define relationship marketing and to summarize the key criticisms of the transactional four Ps

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To attempt to define relationship marketing and to summarize the key criticisms of the transactional four Ps approach to marketing

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Food Supply Chain Management Issues For The Hospitality And Retail Sector

ISBN: 9780750647625

1st Edition

Authors: Jane Eastham, Liz Sharples, Stephen Ball

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Question Posted: Oct 11, 2024 03:03 AM

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To attempt to define relationship marketing and to summarize the key criticisms of the transactional four Ps approach to marketing
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To attempt to define relationship marketing and to summarize the key criticisms of the transactional four Ps

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Food Supply Chain Management Issues For The Hospitality And Retail Sector

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