=+A12-5 Cost-plus and target costing concepts The following conversation took place between Theo James, vice president ofmarketing,

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=+A12-5 Cost-plus and target costing concepts The following conversation took place between Theo James, vice president ofmarketing, and Lee Corso, controller ofAstor Computer Company:

Theo: I am really excited about our new computer coming out. I think it will be a real market success.

Lee: I’m really glad you think so. I know that our price is one variable that will determine ifit’s a success. If our price is too high, our competitors will be the ones with the market success.

Theo: Don’t worry about it. We’ll just mark our product cost up by 25% and it will all work out.

I know we’ll make money at those markups. By the way, what does the estimated product cost look like?

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