During a ten-year period, the ratio of cost of products sold to sales for Hershey Foods Corporation

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During a ten-year period, the ratio of cost of products sold to sales for Hershey Foods Corporation decreased from 63% to 57%.

During this same period, the sales of Hershey Foods corporation increased by almost 244%.

As sales increase, why would management normally expect the ratio of cost of products sold to sales to decrease?

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