=+One reason that PepsiCo purchased Quaker Oats in 2001 was to acquire rights to its sports drink,
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=+One reason that PepsiCo® purchased Quaker Oats in 2001 was to acquire rights to its sports drink, Gatorade. However, Gatorade is under increasing pressure from its competitors, including Coca-Cola s Powerade®. As a result, PepsiCo is initiating an aggressive advertising campaign to promote and grow sales of Gatorade.
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