=+Theo: There you go. The fixed cost is sunk. We dont need to consider it in our

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=+Theo: There you go. The fixed cost is sunk. We don’t need to consider it in our pricing decision Ifwe reduce the product cost by $400, the new price with a 25% markup would be right at

$2,500. Boy, I was really worried for a minute there. I knew something wasn’t right.

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