3. You were asked to identify your attitude toward your university and rival before you began reading
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3. You were asked to identify your attitude toward your university and rival before you began reading this chapter. Now that you have read the chapter, let's revisit those questions and consider possible reasons for your response.
What function does each attitude serve? How does this compare to the atti-
tude functions of other students in the class? Why is this information useful for persuasion?
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