4. When have you experienced assimilation, contrasting, or the boomerang effect? Did your ego-involvement influence how you

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4. When have you experienced assimilation, contrasting, or the boomerang effect? Did your ego-involvement influence how you evaluated the messages?

How does an understanding of social judgment theory provide insight on these experiences?

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Persuasive Communication

ISBN: 9781524949693

1st Edition

Authors: Kristie Sigler

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4. When have you experienced assimilation, contrasting, or the boomerang effect? Did your ego-involvement influence how you

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Persuasive Communication

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