Apply the principles of uses, gratifications, and media affordances, such as the MAIN model, to predict channel

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Apply the principles of uses, gratifications, and media affordances, such as the MAIN model, to predict channel or platform use when using media to satisfy individual needs

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Applying Communication Theory For Professional Life A Practical Introduction

ISBN: 9781544385945

5th Edition

Authors: Marianne Dainton, Elaine D. Zelley

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Question Posted: Sep 14, 2024 06:01 AM

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Apply the principles of uses, gratifications, and media affordances, such as the MAIN model, to predict channel or platform use when using media to satisfy individual needs
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=+c. the amount of interactivity they invitethat is, the extent to which you can participate in activities while you visit the site
=+b. the use of multimedia such as animation, sound, or video

Apply the principles of uses, gratifications, and media affordances, such as the MAIN model, to predict channel

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Applying Communication Theory For Professional Life A Practical Introduction

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