Compare the MAIN model of general media affordances with Choi and colleagues more specific affordances of social
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Compare the MAIN model of general media affordances with Choi and colleagues’ more specific affordances of social sharing media. Consider the different gratifications for media use (entertainment, information, social interaction, and personal identification). Can you come up with other affordances or qualities that might predict channel selection for one of these gratifications? For example, what affordances predict platform use for someone who is motivated by entertainment?
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Applying Communication Theory For Professional Life A Practical Introduction
ISBN: 9781544385945
5th Edition
Authors: Marianne Dainton, Elaine D. Zelley
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