Examine websites of two competing international transportation companies

(UPS and DHL) or, in a very different part of the corporate world, Winbro ( www.winbrogroup.com) and Makino ( www.makino.

com). What similarities do you find in terms of the language they use to define themselves? How do they try to set themselves apart? What do these insights tell you about the companies and how they “see” themselves and their audiences?