Explain the concepts of anchors, acceptance, noncommitment, and rejection to determine the likely effectiveness of a persuasive
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Explain the concepts of anchors, acceptance, noncommitment, and rejection to determine the likely effectiveness of a persuasive message
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Applying Communication Theory For Professional Life A Practical Introduction
ISBN: 9781544385945
5th Edition
Authors: Marianne Dainton, Elaine D. Zelley
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