Know whether the specific purpose of your persuasive speech is to change or reinforce an attitude, a

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• Know whether the specific purpose of your persuasive speech is to change or reinforce an attitude, a belief, a value, or a behavior, and be realistic in assessing what you need to do to effect change.

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Communication Principles For A Lifetime

ISBN: 9780133753820

6th Edition

Authors: Steven A. Beebe, Susan J. Beebe, Diana K. Ivy

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