Note also that here we can make a reasonable guess about direction of causality. Coffee drinking has
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Note also that here we can make a reasonable guess about direction of causality. Coffee drinking has many documented physiological effects, but, to date, demonstrable change in gender is not one of them. If you find a significant difference between men and women in beverage preferences, it would be reasonable to assume that these preferences are predicted by gender rather than vice versa.
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Introducing Communication Research Paths Of Inquiry
ISBN: 9781483379418
3rd Edition
Authors: Donald Treadwell
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