Use channel expansion theory to explain how PhillyPAIN was successfully able to leverage characteristically leaner media (websites,
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Use channel expansion theory to explain how PhillyPAIN was successfully able to leverage characteristically “leaner” media (websites, social media sites, and smartphone applications) to organize their efforts.
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Related Book For
Applying Communication Theory For Professional Life A Practical Introduction
ISBN: 9781544385945
5th Edition
Authors: Marianne Dainton, Elaine D. Zelley
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