1. Which market entry strategy is Walmart primarily using to enter foreign markets, and why has management chosen this approach? Walmart Part Two: The Environment of Management Yac Ming. Jackie Chan, and Walmart: China Embraces Big Stars and Big Bcx Retailing When you’re an American retailer with thousands of stores spread liberally throughout the best shopping areas of the United States, at some point the question arises: “What next?” Top brass at Walmart were asking this question in the late 1980s, when stores were booming in the Southeast and spreading to all 50 states. Their answer? “Go global.”

Walmart’s first step toward international retailing occurred in 1991 with the opening of a Sam’s Club near Mexico City. Today Walmart International is the company’s fastest growing business unit, accounting for 25 percent of total revenues. After official launch in 1993, the overseas operation expanded into 15 countries including Brazil, Canada, the United Kingdom, and Japan. But the greatest buzz has centered on China, an emerging market of 1.3 billion people.