Analyze a recent persuasive campaign based on the characteristics of successful campaigns presented in the chapter. Based

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Analyze a recent persuasive campaign based on the characteristics of successful campaigns presented in the chapter. Based on these elements, why did the campaign succeed or fail? Write up your findings. Or as an alternative, evaluate the effectiveness of a campus drinking campaign (see box 9.7).

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Leadership A Communication Perspective

ISBN: 9781478635024

7th Edition

Authors: Craig E. Johnson, Michael Z. Hackman

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