Change roles. Assume now you are a member of the executive committee. A junior marketing professional presents

Question:

Change roles. Assume now you are a member of the executive committee. A junior marketing professional presents Figure 1 to the committee, and you object to the lack of labels and the scale.

In response, the junior marketing professional says, “Sorry, I didn’t know. I just put the data into Excel and copied the resulting graph.” What conclusions do you, as an executive, make about the junior marketing professional in response to this statement?

Step by Step Answer:

Related Book For  book-img-for-question

Experiencing MIS

ISBN: 9780134402192

7th Edition

Authors: David M Kroenke, Randall J Boyle

Question Posted: