Discuss the problems inherent in using average reach and frequency for media planning.

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Strategic Integrated Marketing Communications

ISBN: 9780750679800

1st Edition

Authors: Percy, Larry

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Question Posted: Sep 30, 2024 07:02 AM

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Discuss the problems inherent in using average reach and frequency for media planning.
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Discuss the problems inherent in using average reach and frequency for media planning.

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Strategic Integrated Marketing Communications

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