Many companies have a conflict of interest with regard to third-party cookies. On the one hand, such cookies help generate revenue and pay for Internet content. On the other hand, trespassing on users’ privacy could turn out to be a PR disaster. As you learned in your answer to question 9-5, browsers include options to block thirdparty cookies. However, in most cases, those options are turned off in the default browser installation. Discuss why that might be so. If sites were required to obtain your permission before installing third-party cookies, how would you determine whether to grant it? List criteria that your team thinks you would actually use (as opposed to what the team thinks you should do). Assess the effectiveness of such a policy.