Pick a contemporary topic of interest in your major field of study. For example, if you’re an operations major, pick something like 3D printing. If you’re an accounting major, choose something like auditing in the cloud. (Read question 4, however, before you pick.)

a. Search the Web for opinions about the realities, contemporary uses, big issues and problems, or other interesting dimensions of your topic.

b. Find two or three experts in that topic, and go to their professional brand sites. That brand might be a blog, a Web page, a collection of articles, an SM site on Facebook or LinkedIn, or some other public statement of their professionalism.

c. Which of the sites is the best? Explain why you think so.