6 As the chairman of a committee tasked with selecting a CRM application, you have to produce...
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6 As the chairman of a committee tasked with selecting a CRM application, you have to produce a cost–benefit report for a new CRM application. Write a report detailing the benefits for an organization of your choice.
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Business Information Management : Improving Performance Using Information Systems
ISBN: 9780273688143
1st Edition
Authors: Dave Chaffey; Steve Wood
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