In a B2B environment, how is CRM seen as the foundation of the sales function.

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Total Quality Management

ISBN: 9789332579392

3rd Edition

Authors: Poornima M. Charantimath

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Question Posted: Jan 03, 2024 11:15 AM

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In a B2B environment, how is CRM seen as the foundation of the sales function.

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Customer Relationship Management CRM is crucial in a BusinesstoBusiness B2B environment It is often seen as the foundation of the sales function due t...View the full answer

Total Quality Management

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