per cent of the titles,’ the operations director argues. ‘We could chop our costs in half and only lose 5–7 per cent of the business. Think of the effect on margin!’

Sales, on the other hand, are reluctant to give up any of the titles, arguing that it is customer choice that drives the business. ‘We have built up this business on the strength of our product range,’ the sales director argues. ‘Retailers come to us because we are a one-stop shop. If we haven’t got it in stock, we get it.’ Explain the above in terms of a lean versus agile debate, using the concepts of order winners and qualifiers.