Procter & Gambles major laundry brand in the US is Tide. This is marketed in some 60
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Procter & Gamble’s major laundry brand in the US is Tide. This is marketed in some 60 pack presentations, some of which have less than 0.1 per cent share. The proliferation of these pack presentations is considered to have been instrumental in increasing Tide’s market share from
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Logistics Management And Strategy Competing Through The Supply Chain
ISBN: 97389
3rd Edition
Authors: Alan Harrison , Remko I. Van Hoek
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