11.3 What is viral marketing? Provide an example of a start-up using viral marketing to promote and...
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11.3 What is viral marketing? Provide an example of a start-up using viral marketing to promote and sell its product or service. Why does it work (or not work)?
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Technology Ventures From Idea To Enterprise
ISBN: 9780073523422
3rh Edition
Authors: Thomas Byers, Richard C Dorf
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