12.3 Genentech (www.gene.com) has a unique culture known for rigorous science, guarding of industry secrets, and rigid
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12.3 Genentech (www.gene.com) has a unique culture known for rigorous science, guarding of industry secrets, and rigid rules.
Its key principle is: good scientists make for good science make for good products make for a good company. Describe Genentech’s culture in terms of norms and rituals.
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Related Book For
Technology Ventures From Idea To Enterprise
ISBN: 9780073523422
3rh Edition
Authors: Thomas Byers, Richard C Dorf
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