16.2 Google, the search engine firm, uses a complex revenue model and a related profit engine. It...
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16.2 Google, the search engine firm, uses a complex revenue model and a related profit engine. It has a large base of users and advertisers, and works to link its users to retailers. Describe its revenue and profit model. Contrast this with Yahoo’s revenue model. Examining recent quarterly reports will give an indication of the “split” of revenue among business units.
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Technology Ventures From Idea To Enterprise From Idea To Enterprise
ISBN: 9781259875991
3rd Global Edition
Authors: Richard C Dorf, Byers
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