1. 5. Take a little time to review the concepts in this chapter as they apply to...

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1. 5. Take a little time to review the concepts in this chapter as they apply to Harvest Gold, the restaurant we introduced in the chapter. Have an open discussion in class about (a)

a different name for the restaurant,

(b) a location for the restaurant,

(c) a promotional program, and

(d) a way to establish a long-term relationship with customers.

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