Develop a unifying message. The goal of an integrated promotional program is to have one clear message

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Develop a unifying message. The goal of an integrated promotional program is to have one clear message communicated by advertising, public relations, sales, and every other promotional effort.

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Understanding Business

ISBN: 9781260894851

13th Edition

Authors: William Nickels, Jim McHugh, Susan McHugh

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Question Posted: Jul 25, 2024 08:03 AM

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Develop a unifying message. The goal of an integrated promotional program is to have one clear message

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Understanding Business

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