Your job right now is to finish reading this chapter. How strongly would you be motivated to do that if you were sweating in a room at 105 degrees Fahr enheit? Imagine your roommate has turned on the air-conditioning. Once you are more comfortable, are you more likely to read? Look at Maslow's hierarchy of needs to see what need would be motivating you at both times. Can you see how helpful Maslow's theory is in understanding motivation by applying it to your own life?