3. Explain the New PPP model. Does this model apply to the Otto Group? If so, how?...

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3. Explain the “New PPP model”. Does this model apply to the Otto Group? If so, how?

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Strategic Retail Management Text And International Cases

ISBN: 9783658101824

3rd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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