3. IKEA is successful across Europe. Discuss whether their clear brand image and positioning with specific target
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3. IKEA is successful across Europe. Discuss whether their clear brand image and positioning with specific target groups are an advantage or obstacle for further growth.
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Strategic Retail Management Text And International Cases
ISBN: 9783658101824
3rd Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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