2. IKEA is increasingly focussing on business customers. Discuss why this may be the case and whether

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2. IKEA is increasingly focussing on business customers. Discuss why this may be the case and whether this is a promising strategy for IKEA.

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Strategic Retail Management Text And International Cases

ISBN: 9783658101824

3rd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 18, 2024 03:01 AM

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2. IKEA is increasingly focussing on business customers. Discuss why this may be the case and whether

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Strategic Retail Management Text And International Cases

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