3. What future markets might be attractive to Carrefour and which mode of operation would be preferable?

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3. What future markets might be attractive to Carrefour and which mode of operation would be preferable? How important is the theoretical concept of psychological distance?

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Strategic Retail Management Text And International Cases

ISBN: 9783658101824

3rd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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