Horowitz Newspaper Agency delivers morning, evening, and Sunday city newspapers to subscribers who live in the suburbs. Customers can pay a yearly subscription fee in advance (at a savings) or pay monthly after delivery of their newspapers. The following data are available for the Subscriptions Receivable and Unearned Subscriptions accounts at the beginning and end of October 20xx:

The income statement shows subscription revenue for October of 44,800 . Determine the amount of cash received from customers for subscriptions during October. Why is it important for management to make a calculation like this?

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Subscriptions Receivable Unearned Subscriptions October 1 October 31 7,600 9,200 22,800 19,600