A product is more than a simple set of tangible features. Customers view products as a complex

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A product is more than a simple set of tangible features. Customers view products as a complex bundle of benefits satisfying their needs. Hence, in developing product offerings marketers must think carefully about incorporating benefits in three levels (core, actual and augmented product). Explain and briefly demonstrate how you would apply the three levels when introducing a new smart phone into the market.
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