Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment

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Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment its customer markets. Briefly explain the relevant factors that assist in selecting a segment to target marketing efforts. What is positioning and why is it important for ensuring the success of a new offering by a business?
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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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