An executive at one of your largest client companies is known for his negative attitude; he does not work for your company, so suggesting you'll contact your company's human resources department will not work. He is feared for his sharp tongue and scathing attacks, and he bullies everyone. Everyone you know, including yourself, is afraid of him. Unfortunately, he is also the one who decides whether or not you get your annual contract.
Your contract is up for renewal, and you have some new services you think his company would like. Use outside research to identify at least three ways to handle Mr. Bully. Choose one from your list, and discuss why you believe this approach will work.