Table P-16 contains the quarterly sales (in millions of dollars) for the Disney Company from the first
Question:
Table P-16
a. Perform a multiplicative decomposition of the time series consisting of Disney's quarterly sales.
b. Does there appear to be a significant trend? Discuss the nature of the seasonal component.
c. Would you use both trend and seasonal components to forecast?
d. Forecast sales for the fourth quarter of 1995 and the four quarters of 1996.
Transcribed Image Text:
Quarter Year 2 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 218.1 245.4 265.5 203.5 235.1 258.0 308.4 2118 247.7 275.8 295.0 270.1 315.7 358.5 363.0 302.2 407.3 483.3 463.2 426.5 546.9 590.4 504.2 592.4 647.9 726.4 755.5 734.6 915.7 1013.4 1,043.6 1,037.9 1,167.6 345 1.288.2 1,303.8 1,539.5 1,7122 1492.4 1.439.0 .6 739.4 1936.6 1,655.1 1853.5 2,079 2391.4 2,026.5 1,936.8 2.174.5 2,727.3 2,275.8 2,353.6 2,698.4 3,301.7 451.5 766.4 774.5 819.4 630.1 2,922.8 2,764.03,123.6
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a b There is a significant trend but it is not a linear trend First quarter sales tend ...View the full answer
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