Tell you another funny thing about evaluation--seems as though the folks involved in it never use the

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"Tell you another funny thing about evaluation--seems as though the folks involved in it never use the facts or data that they should and instead use some sort of surrogate data. I don't see why you have to beat around the bush. Why not just gather the real facts in the first place and not use those substitutes?"
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New Products Management

ISBN: 978-0078029042

11th edition

Authors: C. Merle Crawford, C. Anthony Di Benedetto

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