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Principles Of Marketing(4th Edition)
Authors:
Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong
Cover Type:Hardcover
Condition:Used
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Book details
ISBN: 0273684566, 9780273684565
Book publisher: Prentice Hall
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Book Summary: ACCELERATE: The Ultimate Guide for FRANCHISEES to Maximize Local Marketing and Boost SalesThis book is designed for B2B and B2C brands and Franchisees to help reignite their passion and execution of local area marketing & sales processes while aligning with their brand's standards.This book is a must-read for you if you fall into one or more of these identities: You're a franchise owner-operator wearing multiple hats and struggling at times to generate and keep your sales and marketing consistently producing a steady stream of new and repeat business. You're a franchise brand executive or area developer, and you're looking for resources to help your network of franchisees take control and accountability of their local area marketing and sales efforts that also work in partnership with your brand's guidelines.You're already a top producer, single, or multi-unit franchise owner, and you want to stay competitive, capture market share, and provide your staff with proven revenue-generating insights that create sustainable growth.You'll discover easy-to-follow insights to improve your findability, expand visibility, enhance engagement, increase conversions, and boost your bottom line. As a franchise owner, managing the various aspects of your business can be overwhelming.In this comprehensive guide, you'll discover how to: Develop a winning marketing mindset and reach your target audience effectivelyOvercome staffing challenges and build a strong, reliable teamCreate customer-centric experiences and encourage customer loyaltyImprove your local marketing to effectively reach and engage your target audienceIncrease brand awareness in your community. Improve your sales skills to handle objections and close deals. Get more referrals and effectively prospect for leads to grow your customer baseLeverage local resources and partnerships to create a stronger presence Comply with brand guidelines while still making an impact in your local territory And much more...Ford Saeks specializes in helping franchisees dominate their local markets, enhance the customer experience, and improve business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. From start-ups to Fortune 500s, Saeks is widely recognized as a business growth accelerator. With over three decades of franchise experience as a keynote speaker
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