BCOM Business Communication(9th Edition)

Authors:

Carol M. Lehman, Debbie D. DuFrene

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 2 Left

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Book details

ISBN: 133711684X, 978-1337116848

Book publisher: Cengage Learning; 9th edition (February 3, 2017)

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Book Price $0 : BCOM Business Communication by Carol M. Lehman and Debbie D. DuFrene is a comprehensive guide to mastering modern business communication skills essential for any professional environment. The 9th edition of this widely-respected text emphasizes the importance of effective communication in the workplace and introduces students to the latest trends and technologies influencing how businesses operate today. Featuring a well-structured table of content, the book ensures an easy navigation through various topics, such as digital communication, interpersonal skills, and business ethics. The text also explores essential concepts like intercultural communication and the role of technology in crafting effective messages. With practical scenarios and examples, the book acts as a solution manual for real-world communication challenges. Each chapter is enriched with an answer key to help learners assess their understanding and application of the concepts discussed. Readers are equipped with tools to enhance their writing, presentation, and negotiation skills, key components in any business communication strategy. The book has been praised for its engaging layout and clear guidance that caters to both beginners and more advanced learners in the field of business management. BCOM Business Communication remains a staple academic resource, lauded for effectively blending theory with practical decision-making strategies in the business context. It is ideal for courses focusing on professional communication, enhancing career readiness by instilling critical skills needed in the business world. Modern business landscapes require adaptability in communication practices, a challenge this book adeptly prepares its readers for. A cheap and reliable reference that helps demystify challenging academic topics efficiently.

Customer Reviews

Trusted feedback from verified buyers

SB
Stephen Briggs
3.0
Got it with my membership discount. It's okay, but not great if you're looking for in-depth coverage. The basics are well covered.
LH
Lily Higgins
5.0
I'm glad I went with the 9th edition of BCOM Business Communication for my college course. It's engaging and straightforward, helping me understand the essentials of business communications practically. I used my membership to get a nice discount, which was an added bonus. The supplemental online materials are also quite beneficial, offering a more interactive learning experience. Definitely recommend this book for any business student!
FT
Francis Turner
4.0
This book is a solid resource, with a good balance between theoretical concepts and practical examples. I found it particularly useful for refreshing my knowledge in business communication. My book arrived slightly later than expected, but it was worth the wait. The structure of the content is logical, making it easier to follow. It could use a bit more depth in some areas, but overall, it's a very helpful guide.
LM
Luke Maxwell
5.0
BCOM Business Communication, 9th Edition, is a fantastic resource for anyone serious about understanding the intricacies of business communication. The book is well-organized with clear explanations and real-world examples that make complex concepts easier to grasp. It arrived promptly and in excellent condition, which was a pleasant surprise. The practical exercises at the end of each chapter are particularly useful for applying what you've learned. Highly recommend this to both students and professionals!